Digital Analytics

  Dv360 is it the Right tool for your Business ? Powered by Data Dv360 reveals the programmatic potential of advertising. It also offers reach expansion through automatically built look-alikes Apart from this, you can use Google's rich audience data free of charge. This makes it possible for brands to not only apply demographic, income, and geo-targeting, but also to reach out to individuals who are passionate about similar products. Another unique feature is the ability to budget display and video ads to users who expressed purchase intent by recently searching for competitor brands. At the same time, messaging can be personalized based on the important life events that the user is going through at a given moment. Targeting capabilities of DV360 expand beyond that, offering access to all types of 3 rd party user lists within the platform. Audience lists from dozens of trustworthy data providers can be deterministic and probabilistic. While they come with an additional CPM fee (u...

  CORD Diagram Productivity Model  Capture and Collect phase, which we've already covered. We now get into the  Organize phase. For each of the inputs you have piled up in your in-tray, we will be  asking the set question as follows. In the beginning you may find it helpful to put a  copy of this diagram somewhere visible on your desk and refer to it as you go  through the Organize phase. IS THERE AN ACTION WORTH DOING? NO If the answer is 'No', there are three possible options here:  Reference   Rubbish  The Good Ideas Park Reference CORD Productivity

From the point of view of individual efficiency, working in large batches makes sense. It also has other benefits: it promotes skill building, makes it easier to hold individual contributors accountable, and, most important, allows experts to work without interruption. At least that's the theory. Unfortunately, reality seldom works out that way. Consider our hypothetical example. After passing thirty design drawings to engineering, the designer is free to turn his or her attention to the next project. But remember the problems that came up during the envelope-stuffing exercise. What happens when engineering has questions about how the drawings are supposed to work? What if some of the drawings are unclear? What if something goes wrong when engineering attempts to use the drawings? These problems inevitably turn into interruptions for the designer, and now those interruptions are interfering with the next large batch the designer is supposed to be working on. If the drawings need ...

We've always had rising and falling markets, and we always will. When they continue to a significant extent, they're called bull markets and bear markets. Even further and they're called booms, manias an crazes; busts, crises and panics. The most popular terms today for describing extreme bull and bear markets are "bubble" and "crash" These latter terms have been around for a long time. The "South Sea Bubbles" a mania for investing in the company that supposedly would pay off the national debt by exploiting a monopoly to trade with South America, caught England by storm in 1720. And the market collapse that kicked off the Great Depression is called the great crash of 1929. But it was the "tech bubble" , "Internet bubble" and "Dot com bubble" of 1995 - 2000 - and the housing and mortgage bubbles that ended in 2007, bringing on significant crashes in markets around the world - that brought the word "Bubble...

The Battle Between the Customer and the Entrepreneur   Thoughts through the demographic research component of your business plan. Before we get into it, just understand that knowing demographics is really nothing more than thinking about your customers and every business must have customers. The Story of Gala’s Bookstore I would like to tell you a story about Gala, Kalina’s Foremost Bookstore. Kalina is a clustering (I do not think it can even be called a hamlet) of about 20-30 people and this bookstore proudly lays claim to being the "foremost" bookstore in Kalina! in fact it is the only thing in Kalina.(Kalina’s Foremost bookstore) Yes there really is one! Now the reason I bring up the Kalina book store is that its owner Gala, according to his bio on his webpage Gala, is a most unusual sort of character. Having spent a significant part of his youth working in rural areas, Gala loves country living, and he loves books. The road where his business is located...

Banks - multichannel customer experience As a first step, banks could design an integrated customer experience based on a streamlined multichannel approach and architecture. As banks activate new channels, customer inputs and customer knowledge can be expected to increase, which would then enable banks to create micro-segments. Micro-segments are the smallest set of customers with uniform demographics and social behaviors, and form the basis for defining strategic profit pools. The increased capture and application of customer data, properly managed and updated through an advanced CRM platform, can help enhance the value and return on product catalogues, commercial campaigns based on realtime propositions, as well as lower distribution costs by optimizing capacity by micro-segment preferences. A multichannel customer experience is based on the right combination of online and offline processes and can be enhanced by focusing on dedicated advisory services (remote or digital)...