Digital Analytics

We've always had rising and falling markets, and we always will. When they continue to a significant extent, they're called bull markets and bear markets. Even further and they're called booms, manias an crazes; busts, crises and panics. The most popular terms today for describing extreme bull and bear markets are "bubble" and "crash" These latter terms have been around for a long time. The "South Sea Bubbles" a mania for investing in the company that supposedly would pay off the national debt by exploiting a monopoly to trade with South America, caught England by storm in 1720. And the market collapse that kicked off the Great Depression is called the great crash of 1929. But it was the "tech bubble" , "Internet bubble" and "Dot com bubble" of 1995 - 2000 - and the housing and mortgage bubbles that ended in 2007, bringing on significant crashes in markets around the world - that brought the word "Bubble...

Banks - multichannel customer experience As a first step, banks could design an integrated customer experience based on a streamlined multichannel approach and architecture. As banks activate new channels, customer inputs and customer knowledge can be expected to increase, which would then enable banks to create micro-segments. Micro-segments are the smallest set of customers with uniform demographics and social behaviors, and form the basis for defining strategic profit pools. The increased capture and application of customer data, properly managed and updated through an advanced CRM platform, can help enhance the value and return on product catalogues, commercial campaigns based on realtime propositions, as well as lower distribution costs by optimizing capacity by micro-segment preferences. A multichannel customer experience is based on the right combination of online and offline processes and can be enhanced by focusing on dedicated advisory services (remote or digital)...