5 Modern marketing trends
The great digital migration of marketing (and business). A focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Reaching desktops, mobiles, tablets — and soon TV, cars, appliances, and more smart applications — people are continuously engaged in digital platforms at work and home. Digitally-tuned buyers have enabled all marketing movements such as inbound marketing and conversion optimization . This change in audience behavior has naturally been aligned by a shift in marketing spend to the digital domain. The point is not just digital advertising, but investment in technology , human resources in digital functions (such as social media), and budget reallocation towards digital-centric services. This will be faster as c...