5 Modern marketing trends

 The great digital migration of marketing (and business).

A focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale.
Reaching desktops, mobiles, tablets — and soon TV, cars, appliances, and more smart applications — people are continuously engaged in digital platforms at work and home. Digitally-tuned buyers have enabled all marketing movements such as inbound marketing and conversion optimization.
This change in audience behavior has naturally been aligned by a shift in marketing spend to the digital domain. The point is not just digital advertising, but investment in technology, human resources in digital functions (such as social media), and budget reallocation towards digital-centric services. This will be faster as companies advance from digital marketing to digital business.
The challenges for marketers in this transformation to digital come from:
  1. Non standardized communications mechanisms to a variety of fragmented ever-evovling channels, vehicles, devices, and audience contexts.
  2. The disruptive fast speed at which digital interactions are triggered and evolve.
  3. Demanding consumers in an always-on, real time technology, User centric world. As Amazon, Apple and Google have set the tone on what to expect in terms of  user friendliness and breaking new ground constantly.
  4. Shift of information from sellers to buyers — customers now have much more power in the purchasing process.


These challenges can’t  just be met with  a new bag of marketing tactics. Requires a rethinking of  the business as a whole. 

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